Juiced in it - Conor McGregor and the UFC's capitalism
These days, it’s hard to remember the mixed-martial artist Conor McGregor before all the riches and fame. In recent years McGregor has established himself as one of the most famous men on the planet: a man who pervades the spectacle to such a degree that even people of no interest in mixed-martial arts are fully aware of what he looks like, how his voice sounds and what he does. At the root of McGregor’s fast rise to global fame has been his ability to attract the media cameras by boasting about both his fighting talent, and the obscene amounts of money his talent has afforded to him to earn. But at the start of his fighting career in 2013, calm, without swearing or raising his voice, McGregor can be seen informing the cameras of his fundamental beliefs: that he is open, drawing inspiration from anything he sees in life – just anyone chasing down any old dream… whether you’re a day one beginner or not whoever you are…I’m always tryin to take things, always tryin’ to learn…just wan